June 12, 2007
What £400k will buy you these days…
The logo for the 2012 London Olympics has been unveiled. If only my future goggles could see ahead far enough to appreciate this “work of art.”
Already, there has been a lot of public outcry. Even British MPs weighed into the debate. According to the BBC conservative MP Philip Davies described the design as “childish and ridiculous” and “a pathetic attempt to appear trendy.” If noting else, it has been good for public debate: 10,507 comments for one BBC article—most of them negative.
One of the commentators managed to hit the nail on the head with the following very apt statement: “It’s like futurism seen from the 80s!”
The logo appears to be another classic example of design by committee: you set out to design a horse, but come back with a camel sporting inverted humps and no sphincter to boot.
Several media outlets have put up alternative design contests for their users to try and come up with something better:
Perhaps the only one laughing now is the design agency that created the official logo, Wolf Olins. They’ll be laughing all the way to the bank; the logo has been rumoured to cost £400,000.00. It makes one wonder…